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How essential is to find the best domain name?

One of the most crucial preconditions for running a successful online presence is the domain. It is what visitors will observe first when they chance upon your web site and what they will link you with. The domain name should be easy to remember, but should also be something that notifies your site's visitors what the web page is about.

Generic Top-Level Domain Names (gTLDs)

A domain traditionally is composed of two constituents - a Top-Level Domain (TLD) and a Second-Level Domain (SLD). If you have, for example, ".com" is the Top-Level Domain and "domain" is the Second-Level Domain Name. There are a few categories of Top-Level Domains that you should contemplate prior to selecting the domain you want. Your selection should be based on the intention of your web page and on its target spectators. Let's have a peek at the gTLDs, or generic Top-Level Domains - these are the most common TLDs aimed to show a particular intention - .com (business establishments), .net (network infrastructures), .biz (corporations), .info (informative websites), .org (organizations of a non-commercial character), .mobi (mobile devices), .asia (the Asia Pacific), .name (persons or families), .pro (certain walks of life), etc. As you can see, these Top-Level Domain Names encompass most spheres of life, so you should select the one that would show the intention of your site best. There is no limitation as to who can register such domain names, but some of them involve additional requirements to ascertain that you qualify to own such a Top-Level Domain Name (.mobi and .pro, for example).

Country-code Top-Level Domain Names (ccTLDs)

The ccTLDs, or country-code Top-Level Domain Names, are country-specific domain names. Each country has its own ccTLD. Registering such a Top-Level Domain Name is good if your target group of web site visitors is from a particular country. Many guys would sooner purchase commodities or services from a local site, and if your goal is Canada, for example, opting for a .ca domain could boost the visits to your site.

Domain Name Redirection

You can register several TLDs, which can send your site's visitors to a certain site such as, for instance. This would boost the traffic and decrease the probability of someone swiping your web site visitors by using the same Second-Level Domain with another TLD - if you are not availing of a trademark.

Name Servers (NSs)

Every Top-Level Domain has domain name records. The name server records (NS records, also known as DNS records) disclose where the domain is hosted, in other words they point to the hosting company whose name servers (NSs, aka DNSs) it is using at present. You can alter the name servers of your domain name at any time. You can have your domain name registered with one company and get the site hosting service itself from another. Hence, if you register your domain name and encounter good website hosting packages somewhere else at a later time, you can point your domain name to the new provider's name servers at once.

Domain Name Server Records (NS Records)

In general, as long as your domain uses a certain pair of DNSs, all its DNS records will lead to the same web page hosting firm. Some web space hosting firms, however, enable you to modify given name server records, among them the A records and the MX records of your domain name. The A record is an IP address, which discloses on which server your web site is located, while the MX records reveal which hosting server handles the email mailbox accounts associated with your domain name. For instance, if you appoint a new site designer and he sets up an .ASP site that will be accommodated on his own Windows web hosting server, you may want to alter just the Internet Protocol address (the A record) but not the MX records of your domain. Hence, will point to the Windows web server, but your emails or any sub-domains such as or will still be in your current Linux hosting account. The .ASP platform is developed by Microsoft and requires a Windows web hosting server, even though a Linux web hosting server would be far more reliable.

Cut-Rate Domains Provided by 'Exclusive Hosting'

Only a small number of web hosting distributors allow you to edit specific name server records and very frequently this an extra paid service. With Exclusive Hosting , you get a large variety of Top-Level Domains to select from and you can edit all name server records or redirect the domains using a redirection tool at no extra charge. That is why, 'Exclusive Hosting' would be your best choice when it comes to managing your domain name and to building a successful presence on the web.